Google Analytics is a Godsend
Although I’ve never really been interested in tracking my stats, but more focused on structure, design, and content, I’ve now come to realise what an important asset maintaining good knowledge of your sites statistics actually is.
There’s a whole host of features to Google Analytics which can be used to monitor what your visitors like, what brings them back, and what external forces bring them to your site.
I’ve added referrer tracking code to the Steve Irwin Memorial before, but it got to be a pain in the rear and wasn’t all that sophisticated. Blame my quick-job coding you may but that excludes the point! :p With Analytics you can track exactly what people are typing into the Search Engines (whether it be Yahoo, MSN, Google, Lycos, it recognises them) and through this you’ll be able to build upon what drives your traffic. You can also track who is linking to your site and how many referrals they’ve made.
There are endless features I could rant on about, but I advise you; if you are not already using Google Analytics, go give it a try and you’ll be pleasently surprised!
